Our Work · Case Study + 6 Trade Templates

Real results for a real contractor. Plus the designs we'd build for you.

Start with a deep look at Northeast Heating & Cooling — the Tampa HVAC contractor where we rebuilt the site, the Google presence, and the review flywheel from scratch. Then browse six trade-specific design systems we can tailor to your shop.

1 Featured case study
6 Trade templates
30+ Pages built
100% Custom code
Featured Case Study Real client · Real metrics · Live now
Live Client
Northeast Heating & Cooling — desktop and mobile views
Partner · Northeast Heating & Cooling

From 10 reviews to 35. From 1 page to 30+.

When Chris came to us, Northeast was losing leads to Angi and HomeAdvisor. We rebuilt his site from scratch in Next.js, launched a full local SEO architecture, rewrote every page for conversion, and turned his Google Business Profile into a lead magnet. Six months later, the phone doesn't stop.

Google
Reviews
10 → 35
SEO Pages
Built
1 → 30+
City
Pages
0 → 20+
Star
Rating
4.2 → 5.0
See the Full Case Study View Live Site
Design Templates

Six trades. Six distinct design systems.

Northeast is one case study — the designs below are the range. Each template is a fully-built demo site tuned to the aesthetic that trade demands. Clean industrial for HVAC. Editorial craftsman for plumbing. Brutalist impact for excavation. Pick your style; we tailor it to your shop.

Ironclad Heating & Cooling demo site hero
HVAC
Demo Site

Ironclad Heating & Cooling

NATE-certified HVAC positioning. Navy + safety orange + amber with hazard-tape accents, heavy ink borders, offset shadows. Built for trust and same-day emergency CTAs.

Oswald + Inter Navy / Orange Industrial impact
View Live Demo 5 pages
Cornerstone Roofing Co. demo site hero
Roofing
Demo Site

Cornerstone Roofing Co.

3rd-generation roofer brand. Cinematic full-bleed hero, forest + copper palette, craftsman narrative. Positions against the volume storm-chase roofers every homeowner distrusts.

Fraunces + Inter Tight Forest / Copper Cinematic full-bleed
View Live Demo 5 pages
Honest Work Plumbing demo site hero
Plumbing
Demo Site

Honest Work Plumbing

3rd-generation family shop branding — craftsman heritage feel. Vintage pipe-wrench hero video, serif display with italic brass accents, oxblood emergency badge. Old-school trade energy.

Playfair Display + Inter Brass / Charcoal / Bone Craftsman heritage
View Live Demo 5 pages
Watt & Co. Electric demo site hero
Electrical
Demo Site

Watt & Co. Electric

Modern electrical contractor brand. Bento-grid hero at 6×2, grid texture overlay, voltage-yellow accents against deep black. Master electrician positioning.

Space Grotesk + IBM Plex Black / Voltage yellow Bento grid hero
View Live Demo 5 pages
Greenwell Landscape demo site hero
Lawn Care
Demo Site

Greenwell Landscape

FCLP-certified family crew positioning. Rugged landscaper vibe — real mowing-video hero, emerald + kraft tan + safety green, heavy display type. Built for the homeowner who wants the same faces every visit, not a franchise.

Oswald + Inter Emerald / Kraft / Safety green Rugged crew
View Live Demo 5 pages
Bedrock Excavation demo site hero
Excavation
Demo Site

Bedrock Excavation

3rd-gen operator brand with industrial brutalist design. Full-bleed video hero, oversized Archivo Narrow type, border-heavy service grid, safety orange + hazard yellow.

Archivo Narrow + Archivo Concrete / Orange / Black Brutalist impact
View Live Demo 5 pages

Every site built on the same conversion spine.

The designs look different because the trades are different. But under the hood, every LeadWise site is structured for the same three jobs: rank in local search, close the trust gap, and convert the call.

i.
Local SEO First
Location pages, service schema, local business markup, Google Business Profile integration.
ii.
Trust Architecture
License numbers visible, owner narrative upfront, real reviews, insurance badges — the things homeowners actually check.
iii.
Conversion CTAs
Call-optimized headers, form + phone on every page, emergency bar where the trade calls for it. No dead ends.
iv.
Custom Code
No WordPress, no page builders, no bloat. Hand-coded HTML/CSS or Next.js where the brand needs it. Lightning fast on mobile.

Want your business to look like this?

If you run a local service business in Tampa Bay or beyond and you're tired of a website that looks like every other one in your trade — let's talk. Free 20-minute discovery call, no pitch deck, no sales theater.

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