Modern architectural home with paver hardscape — Foundry & Form portfolio
FOUNDER · MARCO VÉLEZ
"Concrete looks the same on day one no matter who pours it. It looks different on year ten."
The Backstory

Built on the part
nobody sees.

Before Foundry, Marco spent eleven years finishing for a regional commercial concrete contractor — mostly retail center and apartment complex slab work. He saw the pattern: profit margins on residential concrete were thin enough that most contractors cut corners on subgrade and reinforcement to make the job pencil. The crack patterns he saw in three-year-old slabs across Tampa Bay all came back to the same root cause: the part nobody saw was where the corners got cut.

Foundry was built around the inverse principle. Spend what you have to spend on the subgrade and the rebar. Charge accordingly. Don't chase the bottom of the market. We're roughly 15% more expensive than the median Tampa Bay residential concrete quote. We're also still pouring slabs we poured in 2013 that haven't cracked.

Today we run two pour crews and two dedicated finishers. Marco walks every quote in person. Lazaro Mendoza is our lead finisher (19 years in the trade, does all the stamped work). Hector Rivera is our second finisher (handles broom and salt finishes, manages the polished concrete jobs). The crew doesn't grow during busy seasons by adding day-laborers — we just take fewer jobs.

Operating Principles

Four rules.
Every pour, every season.

Not slogans. These are the operating decisions that keep our slabs flat in year ten. Most of them cost us margin we choose not to take back.

i

Subgrade before concrete

Florida soil is sandy and shifts. We over-prep the subgrade — 4 inches of limerock, plate-compacted in 2-inch lifts, density-tested with a nuclear gauge on jobs over 1,000 sq ft. Most contractors skip the test. We don't.

ii

Real rebar, not just fiber

Fiber mesh is great for surface crack-control. It's not structural reinforcement. We use #4 rebar on chairs at 18-inch centers (not laid on the ground) plus fiber. The combination is what keeps the slab integral when the soil moves.

iii

Joints cut on time

Control joints have to be cut between 6 and 18 hours after the pour, depending on temperature. Too early and you ruin the surface. Too late and the slab cracks where it wants, not where you cut. We schedule the saw cut as a separate visit timed to the pour — most contractors skip this step.

iv

Five-year warranty in writing

We warranty against structural cracking — anything wider than 1/8 inch — for five years from final walkthrough. About 4% of our slabs develop a hairline shrinkage crack in year one (normal concrete behavior). Anything beyond that, we come back and fix on our dime.

The Crew

Eight people.
Two crews.
Two finishers.

Every Foundry crew member is W-2, ACI-trained on concrete handling, background-checked. We don't subcontract pour or finish work. The crew on your job is on our payroll.

/ FOUNDER · 14 YRS

Marco Vélez

Owner / Estimator

Founded Foundry in 2012 after 11 years in commercial concrete. Walks every quote in person. Still on-site for every pour over 2,000 sq ft. ACI-certified concrete strength testing technician.

ACI Certified FL CGC #1521940 Bilingual EN/ES
/ LEAD FINISHER · 19 YRS

Lazaro Mendoza

Lead Finisher / Stamped Specialist

Has been finishing concrete since 2007. Does all of our stamped, exposed aggregate, and decorative work. Customer-requested by name on most repeat jobs. Could finish a slab in his sleep — and probably has.

19 yrs in trade Decorative spec
/ FINISHER · 8 YRS

Hector Rivera

Finisher / Polish Specialist

Brandon-side finishing lead. Handles all our polished concrete (interior floors, garage spaces, retail). Also leads the joint-cut visits on standard residential pours. Detail-focused, never rushes a finish.

Polish Cert Diamond grinding
/ CREW LEAD · 9 YRS

Daniel Ortiz

Crew Lead / Pump Truck Op

Lead on the South Tampa pour crew. Trained on pump truck operation (we own one, share crane time with a Brandon partner). Manages the day-of pour logistics — concrete delivery timing, rebar layout, form work.

Pump Op CDL-A
/ CREW LEAD · 6 YRS

Brent Holloway

Crew Lead / Pinellas Side

Lead on the Pinellas crew. Came up through Foundry's apprenticeship program — started as ground crew in 2019. Now runs his own pour team. Specializes in tight-access pours where the truck can't reach the form.

ACI Trained Tight-access spec
/ OFFICE · 5 YRS

Patricia Vélez

Operations / Permits

Pulls every permit, schedules every job, manages billing and insurance. The voice on the phone when you call us. Has memorized the inspection windows for Hillsborough, Pinellas, Pasco — and which inspectors prefer which days.

Permit Specialist Bilingual EN/ES
Credentials

Licensed, insured,
and publicly verified.

01

Florida Certified General Contractor #CGC1521940

Active and in good standing since 2012. Public record at the Florida DBPR. Annual renewal current. Zero consumer complaints filed in 14 years of operation.

02

ACI member · ICPI certified

American Concrete Institute member since 2014. Marco holds ACI strength testing technician cert. Interlocking Concrete Pavement Institute certification on the paver hardscape side. The trade credentials that distinguish us from "tree guys with a chainsaw."

03

$2M general liability + full workers' comp

Real coverage, not the legal minimum. Certificate of insurance available before mobilization. We've had two claims in 14 years — both subgrade-related, both paid out, both kept the customer.

04

BBB A+ · Google 4.9 (184 reviews)

Public reputation. Never solicited with discounts. Customer concerns are handled directly by Marco or Patricia — no offshore call center, no escalation queue, no "manager review" delays.

Modern architectural home with concrete walls — Foundry & Form portfolio
PORTFOLIO · MODERN BUILDS
"Same standards. Whether it shows or not."