Marco Vélez founded Foundry & Form in 2012 with one truck, one mixer trailer, and a finishing crew of three. Fourteen years later we run two crews and two finishers. The business model has not changed: pour fewer slabs, finish them right, stand behind the work in writing for five years. We've turned down growth that would have required cutting corners on the subgrade.
Before Foundry, Marco spent eleven years finishing for a regional commercial concrete contractor — mostly retail center and apartment complex slab work. He saw the pattern: profit margins on residential concrete were thin enough that most contractors cut corners on subgrade and reinforcement to make the job pencil. The crack patterns he saw in three-year-old slabs across Tampa Bay all came back to the same root cause: the part nobody saw was where the corners got cut.
Foundry was built around the inverse principle. Spend what you have to spend on the subgrade and the rebar. Charge accordingly. Don't chase the bottom of the market. We're roughly 15% more expensive than the median Tampa Bay residential concrete quote. We're also still pouring slabs we poured in 2013 that haven't cracked.
Today we run two pour crews and two dedicated finishers. Marco walks every quote in person. Lazaro Mendoza is our lead finisher (19 years in the trade, does all the stamped work). Hector Rivera is our second finisher (handles broom and salt finishes, manages the polished concrete jobs). The crew doesn't grow during busy seasons by adding day-laborers — we just take fewer jobs.
Not slogans. These are the operating decisions that keep our slabs flat in year ten. Most of them cost us margin we choose not to take back.
Florida soil is sandy and shifts. We over-prep the subgrade — 4 inches of limerock, plate-compacted in 2-inch lifts, density-tested with a nuclear gauge on jobs over 1,000 sq ft. Most contractors skip the test. We don't.
Fiber mesh is great for surface crack-control. It's not structural reinforcement. We use #4 rebar on chairs at 18-inch centers (not laid on the ground) plus fiber. The combination is what keeps the slab integral when the soil moves.
Control joints have to be cut between 6 and 18 hours after the pour, depending on temperature. Too early and you ruin the surface. Too late and the slab cracks where it wants, not where you cut. We schedule the saw cut as a separate visit timed to the pour — most contractors skip this step.
We warranty against structural cracking — anything wider than 1/8 inch — for five years from final walkthrough. About 4% of our slabs develop a hairline shrinkage crack in year one (normal concrete behavior). Anything beyond that, we come back and fix on our dime.
Every Foundry crew member is W-2, ACI-trained on concrete handling, background-checked. We don't subcontract pour or finish work. The crew on your job is on our payroll.
Founded Foundry in 2012 after 11 years in commercial concrete. Walks every quote in person. Still on-site for every pour over 2,000 sq ft. ACI-certified concrete strength testing technician.
Has been finishing concrete since 2007. Does all of our stamped, exposed aggregate, and decorative work. Customer-requested by name on most repeat jobs. Could finish a slab in his sleep — and probably has.
Brandon-side finishing lead. Handles all our polished concrete (interior floors, garage spaces, retail). Also leads the joint-cut visits on standard residential pours. Detail-focused, never rushes a finish.
Lead on the South Tampa pour crew. Trained on pump truck operation (we own one, share crane time with a Brandon partner). Manages the day-of pour logistics — concrete delivery timing, rebar layout, form work.
Lead on the Pinellas crew. Came up through Foundry's apprenticeship program — started as ground crew in 2019. Now runs his own pour team. Specializes in tight-access pours where the truck can't reach the form.
Pulls every permit, schedules every job, manages billing and insurance. The voice on the phone when you call us. Has memorized the inspection windows for Hillsborough, Pinellas, Pasco — and which inspectors prefer which days.
Active and in good standing since 2012. Public record at the Florida DBPR. Annual renewal current. Zero consumer complaints filed in 14 years of operation.
American Concrete Institute member since 2014. Marco holds ACI strength testing technician cert. Interlocking Concrete Pavement Institute certification on the paver hardscape side. The trade credentials that distinguish us from "tree guys with a chainsaw."
Real coverage, not the legal minimum. Certificate of insurance available before mobilization. We've had two claims in 14 years — both subgrade-related, both paid out, both kept the customer.
Public reputation. Never solicited with discounts. Customer concerns are handled directly by Marco or Patricia — no offshore call center, no escalation queue, no "manager review" delays.