The range of prices for contractor websites is enormous — from a few hundred dollars on Wix to $30,000+ at a large agency. Most contractors end up overpaying for something that does not generate leads.
The $500–$2,000 template option
Platforms like Wix and Squarespace can get you a decent-looking site for minimal cost. The problem is what they are missing underneath — no SEO architecture, no location pages, no schema markup.
The $5,000–$15,000 custom option
This is where most professional agencies live. A custom build with a real content strategy and proper technical SEO. If done right, this is a strong investment. Key question: does the agency specialize in contractors?
What actually moves the needle
After building contractor sites ourselves, here is what generates real leads: multiple service-specific pages, city and location pages, proper schema markup, fast load times, clear CTAs, and an integrated lead capture system.
A site with all of this will outperform a beautiful but thin site every single time. The budget matters less than the strategy behind it.