When we started working with North East Heating and Cooling, they had 10 Google reviews. Six months later, they have 34 — all 5 stars, all genuine, all from real customers.
The three-step sequence
Step one: within 2 hours of job completion, the technician sends a personalized text with a direct review link that opens the form immediately.
Step two: if no review after 48 hours, an automated follow-up SMS goes out. Simple, friendly, no pressure.
Step three: if still no review, a final email goes out 72 hours later. After three touches, we stop.
The result
With this system, roughly 40–50% of customers who receive the sequence leave a review. For a contractor doing 5–8 jobs per week, that is 2–4 new reviews per week, compounding fast.
More reviews means higher map pack rankings, stronger trust signals, and higher conversion when customers compare you to competitors.